DWF

Deira is one of the oldest communities in Dubai, rich in traditions and culture and is also one of the region’s most important economic hubs, a place where the city’s success was born and continues to grow. Through extensive vision planning exercises, this masterplan sensitively addressed unique cultural values and heritage as well as sentiments and aspirations for the creek experience. The mixed-use nature of the program includes traditional retail shops backed by residential apartments, multiple hotel venues, dedicated commercial zones, transit-oriented hubs, structured parking garages, dedicated storage areas and community facilities. All this was only possible through a comprehensive study of the existing urban character of the city and specific needs of local businesses, residents and tourists. The masterplan also sensitively adds various urban components, such as pedestrian plazas, parks, dedicated walking or bicycle routes and links to multiple transportation hubs albeit bus, water taxi or metro.

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Development Creation

• Create the Idea and USP
• Secure the Land
• Established Financial Modeling
• Negotiated with respected tenants

Development Management

• Develop Masterplan and Design
• Negotiate with Authorities
• Secured Leasing Agreements
• Recruited Operators
• Establish Development Strategy and Phasing
• Build the Project 

project image and content is courtesy of AE7